Transforming Small Entrepreneurs into Standout Brands with Bia Gaidys Design Studio 

In the realm of creative strategies and design, Bia Gaidys Design Studio has emerged as a beacon of hope for small entrepreneurs looking to turn their business ideas into consolidated brands that truly stand out. Bia Gaidys, the visionary behind this Brazilian-based studio, is on a mission to change the traditional market dynamics that often favor a select few, and she is doing it with creativity, credibility, and a .design domain that sets her apart from the rest. 

From Idea to Reality: Bia Gaidys’ Brand Mission 

Bia’s brand mission is as inspiring as her work: “Helping small entrepreneurs to turn their businesses into consolidated brands that really stand out through creative strategies and design.” She believes in the power of innovation and amazing ideas and understands that many entrepreneurs with great potential lack the ideal partnership to make their visions heard and seen.  

“By giving voice and visibility to small entrepreneurs, we will also be able to change the traditional market that only favors a small portion of the population,” says Bia.  

The Toughest Hurdle: Overcoming Credibility Challenges 

Bia knows firsthand the challenges of starting small and building credibility. Her biggest obstacle was gaining trust and recognition in the industry. 

“Just as I help small entrepreneurs be seen and heard, I had to do this with my work as well.” 

 Just as she helps small entrepreneurs gain visibility, she had to do the same for her own work. Bia’s dedication to her craft and her clients has helped her overcome this challenge and establish herself as a trustworthy partner in brand design. 

Ultimately, Bia was able to overcome this hurdle, as seen with her top-tier clients like GNC and Monarxx.  

Pride in Transformation: A Defining Moment 

One of Bia’s proudest moments was working with an accessories brand that managed to catch the attention of big Brazilian celebrities like Anitta, Pabllo Vittar, and Cleo Pires, who had previously only associated themselves with big brands. Her contribution not only elevated the brand but transformed the life of a small female entrepreneur. 

“Seeing a small female entrepreneur having her life transformed with my contribution was definitely a very proud moment.” 

Words of Wisdom from Bia Gaidys 

Bia offers valuable advice for aspiring entrepreneurs and fellow creatives: “Trust yourself and what you are doing. Trust your gut, your talent, and your creativity. Don’t compare yourself to others – look to others who have been on this journey longer as inspiration and not as something you will never achieve. Sometimes it may not seem like it, but it will all be worth it.” 

Setting the Standard 

In the world of design and creativity, standing out is key, and Bia Gaidys understands the importance of differentiation. That’s why she chose the .design domain for her studio. This unique domain extension perfectly aligns with the innovative and differentiating services she offers. Her advice to fellow entrepreneurs is clear:  

“People will notice your effort to be innovative and different. Go for it, it’s worth it!” 

Bia Gaidys Design Studio is not just about design; it’s about transformation and empowerment. Bia’s journey to help small entrepreneurs reach their full potential is a testament to her dedication and talent. With a .design domain that reflects her commitment to innovation, Bia Gaidys is paving the way for a new era of small business success. 

Visit her website here to explore her creative world and witness firsthand the magic she brings to small entrepreneurs’ brands. Stand out, just like Bia, with a .design domain. 

Benderski Design: Shaping the Design Landscape in Uruguay and Beyond 

When it comes to the world of design, Benderski Design is a name that resonates with creativity, cultural heritage, and innovation. Based in Uruguay but with a global reach, this design studio is on a mission to leave a lasting mark on the design world, with its impact felt from Montevideo to Manhattan. Benderski Design is more than just a studio; it’s a testament to the enduring power of good design and its intricate relationship with culture. 

Benderski Design’s founder and creative force behind the studio, Amijai, shares insights into their journey, the obstacles they’ve overcome, their proudest achievements, and valuable advice for fellow designers.  

Here’s a glimpse into the world of Benderski Design, a design studio that’s making waves in the industry: 

Merging Creativity, Culture, and Innovation 

“The mission of Benderski Design is to merge creativity, cultural heritage, and innovation in shaping the design landscape,” says Amijai. “We seek to maintain a keen eye for detail and an innovative approach, aiming to produce results that are intellectually elegant and visually powerful.”  

This mission statement encapsulates the heart and soul of Benderski Design; each project they undertake is a testament to their commitment to these principles. Their mission truly is a testament to the work they create – with their work displayed at the University of Warsaw, George Brown College in Toronto, and Rochester Institute of Technology in New York, Benderski not only inspires other designers, but leaves a lasting mark on the community.  

Biggest Obstacle: Overcoming Oneself 

For Benderski Design, the biggest challenge is a personal one.  

“The hardest challenge will always be to overcome myself. For this, we continually ask ourselves whether we want to be what we imagine for us, whether we want to be a better designer studio than we were the day before, and whether we want to lead the design community.” 

Additionally, they’ve had to navigate the delicate balance between being a designer and a businessman. However, convincing clients that design is an investment is a challenge they’ve successfully tackled – as seen by their online portfolio. Similarly, Benderski wants to share their working method with the world by starting a design academy. As Benderski states on their website, “To design you don’t need to know how to draw, you need to understand how to materialize an idea.”  

Company Pride: From Human Rights to Football Passion 

Benderski Design takes immense pride in two significant projects. The first is an ongoing exhibition of social posters addressing Human Rights issues.  

“I started this exhibition with the goal of demonstrating how graphic design can be used as a tool to promote tolerance,” says Amijai. This exhibition has reached cities around the world, promoting a message of tolerance and understanding. 

The second source of pride is the identity and way-finding system developed for the stadium of Club Atlético Peñarol, the oldest and largest football team in Uruguay.  

“Working with Fabian and Santiago Bicco over more than nine months, I felt an immense responsibility for this project. As a fan of Peñarol, this wasn’t just a job for me—it was a personal passion.” 

Company Advice: Lessons from Experience 

Benderski Design’s founder shares valuable advice for fellow designers: 

  1. Embrace the Process: “It’s important to remember that there are different processes of design, and they can all be valuable in their own ways.” 
  1. Value the Work: “Letting the client know that design is an investment is crucial.” 
  1. Accept Disappointments: “There will be disappointments and hardships. But I learned from these experiences and it led to one of the most rewarding projects I could have imagined.” 
  1. Always Be Curious: “The best way to be ready for the future is to have a solid present.” 
  1. Learn From Others: Seeking mentors and learning from design luminaries is invaluable.

.design: A Domain That Speaks Your Language 

Benderski Design recommends the use of a .design domain for fellow designers.  

“If you’re in the design industry, a .design domain immediately communicates what you do. It’s straightforward and clear, which is especially beneficial if you’re trying to reach clients who may not know your brand yet.” 

The .design domain signifies professionalism, specialization, and commitment to the field. Even more so, it’s available: with millions of websites online, it can be hard to find the exact URL you want. By using a .design, not only is the URL you want probably available, it can shorten your domain name by moving design to the end of the URL – so you can tell your audience exactly who you are and what you do.  

“The .design domain is highly relevant to what Benderski Design does. It instantly communicates the nature of our work – design. When potential clients see our URL, they immediately understand what our business is about. This domain signifies professionalism and authority in the design industry.” 

Benderski Design is not just a design studio; it’s a testament to the power of creativity, culture, and innovation. Their work and insights serve as an inspiration for the design community, and the .design domain is the perfect representation of their commitment to the world of design. To learn more about their work and ethos, visit Benderski.design.

Transforming Dreams into Reality with heyken.design: A Journey of UX/UI Design and Career Success  

In the midst of the pandemic, Kendall Smith made a life-changing decision: to return to school and pursue a career in UX/UI Design. For Kendall, this choice was not just a career pivot; it was a journey towards personal growth, creativity, and the fulfillment of a lifelong dream. Kendall’s portfolio website, www.heyken.design, emerged as a pivotal tool in this transformation, ultimately helping Kendall to secure her dream job.  

Brand Mission: Showcasing Work, Personality, and Storytelling 

Kendalls’s brand mission was clear from the start: to create a portfolio that wasn’t just a showcase of their design work, but a platform that exuded personality and told a story. As Kendall eloquently puts it, “My goal was to create a portfolio that of course showed my work and design process, but also told a story and had personality.” 

Kendall’s website perfectly encapsulates this mission. It’s not just a sterile collection of projects but a narrative of Ken’s creative journey, complete with a personal touch that’s evident in every corner. 

Biggest Obstacle: Crafting the Perfect Portfolio 

Kendall’s journey was not without its challenges. They recognized the enormity of creating a portfolio, understanding that it can make or break one’s job prospects. Kendall mentions, “I struggled with deciding what or what not to include a lot, and made a lot of revisions to it before it was finalized.” 

Many aspiring designers can relate to this struggle. heyken.design, however, stands as a testament to the dedication and hard work put into overcoming these obstacles. It’s a living example of how perseverance pays off. 

Company Pride: A Rewarding Journey 

For Kendall, the effort paid off handsomely. After presenting the portfolio on heyken.design, Kendall landed the dream job. The journey, though challenging, was immensely rewarding. Kendall reflects, “Getting my current job was such a satisfying thing!” 

This experience serves as an inspiration for anyone facing challenges in their career transition. heyken.design showcases the beautiful outcome that can result from hard work and determination. 

Company Advice: Embrace Challenges and Keep Learning 

Kendall’s advice to fellow designers is simple yet profound: “Keep on pushing forward, don’t be afraid of hiccups, embrace challenges and accept that we are all always learning.” 

This mantra is not only evident in the words but also in the portfolio heyken.design itself. The website is a living testament to the spirit of continuous learning and improvement. 

Setup Recommendation: Uniqueness Matters 

Kendall’s recommendation to aspiring designers is clear: “Do it! Recruiters like to see your unique URLs, and it gets to the point that you’re a designer.” 

In a competitive field, having a unique domain like heyken.design sets you apart. It’s an essential step in the journey to becoming a recognized designer. 

Why heyken.design: Personal Connection and Identity 

Finally, the choice of the .design domain is deeply personal to Kendall. As she explains, “My family and friends have always called me Ken, and we have this joke because every voicemail my mom has ever left me is ‘Hey Ken, this is your mom,’ so heyken just made sense.” 

The domain name www.heyken.design isn’t just a website; it’s a part of Kendall’s identity, a representation of their journey, and a platform that uniquely embodies their personality and creative vision. 

In conclusion, Kendall’s story of personal growth, creativity, and career success, as told through heyken.design, is a testament to the power of determination, creativity, and a unique web presence. Visit https://www.heyken.design/ to witness how a .design domain can transform a dream into reality. 

Transforming Brands with Passion and Purpose: the Journey of Usul Design

In the suburbs of Detroit, Michigan, Usul Design is making waves in the world of branding and design. Their mission is as clear as their vision: to transform new or existing businesses into living, sustainable brands through look, voice, and feel. But their dedication goes beyond the ordinary. They aim to resonate and thrive within the health and wellness sphere, aspiring to be a widely respected and loved design agency.

“Our core values are reflected in the very meaning of our name Usul, an Arabic term for foundation, base, cornerstone, as in, the beginning of something fascinating,” comments Don, Usul’s Founder and CEO. “We are unified by our fundamental belief of making meaningful connections, providing quality experiences and lasting relationships. Decisions are motivated by emotions, therefore image is essential, no, rather, fundamental to a brand’s voice, look, and feel.”

While an intimate design agency, Usul.Design specializes in growing companies that wish to perfect their branding, marketing, digital, and social presence – with special expertise in strategy. Having worked with brands like Caravan Café, Noah’s Smoke House, and Athletica, Usual shows off their diversity in varying industries and proves that a great user experience also needs great design.

“Our passion is to develop a lasting identity through a process of ideation, creative design and brand development,” said Don. “Every touchpoint exuding the confidence and polish of a brand customers just have to know.”

Every journey has its hurdles, and for Usul, the biggest obstacle has been establishing connections with clients who truly comprehend the significance of exceptional branding and possess the necessary budgets. The team at Usul believes in the potential of every business, irrespective of its size or financial standing. They strive to assist remarkable yet smaller businesses by accommodating their budgets and providing expert branding services.

What sets Usul apart is their unwavering pride in each branding project they undertake. Every project becomes a learning experience, enabling the team to constantly evolve and enhance their expertise. The passion they inject into every collaboration not only benefits their clients but contributes to their growth as designers and strategists.

In the words of the visionary minds at Usul, their advice to fellow creatives is clear and motivating: they emphasize the value of hard work, but also stress the importance of working smarter. They encourage individuals to embrace challenges as opportunities for growth and to constantly educate themselves, not only in their area of expertise but also in crucial business skills. This fusion of creative passion and business acumen, they believe, accelerates the journey towards success.

For Usul Design, the domain isn’t just an address on the web—it’s an integral part of their identity.

“Choosing .design for our web domain was easy. Our business name is Usul Design, so making it usul.design was a given. Also, we love the uniqueness and directness this domain offers. It’s clear communication to our audience and it can be a point differentiation from our competitors.”

As the story of Usul Design unfolds, their success is propelled by a deep-rooted passion for transforming brands and a commitment to seamless communication. Their journey, powered by creativity and a unique online presence through the .design domain, showcases their relentless pursuit of excellence in every project they undertake. Join them in the quest to transform your brand into a living, sustainable entity with Usul Design—where passion meets purpose and design reigns supreme.

A Year in Review: The Best Design Rebrands of 2023

Whether a brand decides to tweak its logo or overhaul its entire look, rebranding is a major decision for any company.

According to the Looka blog, 2023 has seen a flurry of major rebrands, many of which are opting for energetic colors like bright green and neon yellow. Others, meanwhile, are still betting on minimalism, with geometric and art deco designs breaking through as popular picks.

Take a look at some of the best design rebrands of 2023. Which do you like? Which don’t you like and why? Review each redesign and draw inspiration for your own brand. 

Pepsi

With the autumn season comes changes in the colors of leaves, as well as iconic brands. This fall Pepsi is rolling out new branding in North America. This is the first time in 14 years that the beverage giant will change its logo, giving its cans, bottles, delivery trucks and overall digital presence a makeover. Touch ups include a new custom typeface, a color palette that includes a deeper electric blue and black, as well as an entirely new can silhouette. The redesign’s goal was to give the 125-year-old brand a contemporary edge. What is your brand’s goal? 

7UP

7Up saw its first rebrand in seven years. Also owned by PepsiCo, the lemony-lime beverage can is now in simpler packaging, with lighter design elements that align with a minimalism theme. The 3D design and high-contrast colors reflect the brand’s uplifting brand messaging. 

Chips Ahoy!

Some rebrands are accompanied by sweet campaigns. Chips Ahoy! is celebrating its 60th birthday by reviving its nostalgic mascot, Chip. As part of its brand refresh, it’s also aiming to appeal to Gen Z through partnerships and events, including a three-day themed yacht party. 

Kraft Singles

Kraft Singles took a slice out of the rebranding playbook by not just unveiling new colors, but new packaging as well. The new Kraft Singles look includes a simpler, less-cluttered design featuring a bolder blue background. More importantly, the brand refresh is a response to customers complaining about the difficulty to open each cheese slice. The new individual packaging comes in a thicker, clearer wrapper and an easy to grasp flap. Listening to customer sentiment during brand redesigns is always a good idea.

Oscar Meyer Weinermobile

The hot dog brand updated its famous Weinermobile, which will now go by the Frankmobile, according to a news release. This is its first redesign since 1936 to highlight the new recipe for its all-beef hot dog products. New signage includes “The All Beef Beef Frank Frankmobile” to emphasize its natural ingredients as consumers increasingly avoid processed foods.

Wise

Food and beverage brands aren’t the only ones seeing branding shake-ups. Fintech company Wise launched a new look in 2023, with changes to its logo and online presence. The makeover centers on a bright green palette. Other changes include a stronger font, imagery and the use of universal symbols that speak to its global customer base. 

Peloton

Redesigns aren’t just for anniversaries. Fitness tech company Peloton is using design to steer its brand toward more positivity after facing some controversy in recent years. Peloton’s brand refresh features a new color scheme that speaks to the feel-good emotions and afterglow of a vigorous workout. Its fresh online campaign and imagery meanwhile is meant to make the fitness brand more inclusive by speaking to people of all ages and levels.

Connecting companies with new audiences truly showcases the power of rebranding and intentional design. How will your web redesigns speak to your target customer?

Unveiling Creativity and Passion: a Journey Showcased Through Dhruvi Patel’s .design Portfolio

In the vibrant realm of digital design, showcasing creativity and passion is paramount. Dhruvi Patel, a product designer, exemplifies this ethos through her portfolio at dhruvipatel.design. Driven by curiosity and empathy, she offers a glimpse into her digital design journey and presents a platform that encapsulates her love for innovation.

The Vision: Fueled by Curiosity and Empathy

Patel’s mission is clear: to exhibit her digital design prowess through her carefully curated portfolio. She has passionately embraced digital design for an extensive period, and her website stands as a testament to her dedication and skill.

“My passion for design grew from my curiosity to know the “why” behind everything,” Patel notes on her website.

The desire to share her creative journey with the world motivates her to present the cool and innovative projects she has worked on – with things like designing a mobile app for Perpay and Aging in Place, web and mobile for Amtrak, and conducting user research for the HCIM website.

Overcoming Obstacles: The Battle Against Time

Every masterpiece has its challenges, and for Patel, time was a significant hurdle. Balancing a full-time job and various side projects, finding the time to create her portfolio was a struggle. Despite the simplicity of the website’s appearance, it conceals the immense effort and time dedicated to its creation. Each project featured on the site is unique, crafted with meticulous thought and care.

The Triumph of Effort: Reveling in Positive Feedback

The pride of showcasing her work on dhruvipatel.design is amplified by the positive feedback Patel has received from her network. People appreciating her portfolio validates the effort she invested in the project. The accolades and admiration have made every moment spent on creating the website immensely worthwhile.

Guiding Light: Wisdom for Aspiring Designers

In reflecting on her journey, Patel offers valuable advice to fellow designers—time, she emphasizes, is the key.

“Even if it’s just 20 minutes a day, be consistent and all the efforts would be paid off in the end,” says Patel.

For a UX designer like Dhruvi Patel, selecting the perfect domain is pivotal. The decision to choose a .design domain was deliberate, and beautifully complements her craft and adds a professional touch to her portfolio, solidifying her presence in the design world.

Patel notes, “I am a UX Designer and there was nothing better than a .design domain to reflect my journey as a designer.”

Patel’s portfolio is more than just a digital exhibition—it’s a reflection of her passion, creativity, and dedication. Her story underscores the significance of time and effort in achieving professional milestones. For aspiring designers looking to make their mark, Patel’s journey is a beacon of inspiration, urging them to embrace their creative calling and showcase it through a .design domain, a canvas that speaks volumes about their design voyage.

Streamlining the Web Design Process Prabal.design

Design projects can be time consuming and complicated, and oftentimes require professionals to seek out help from skilled designers. This is where Prabal – or Prabal.design – comes in. Founded in 2017, Prabal is an Indian-based company which offers a wide array of design services, from product strategy to UX/UI design, in order to help make the web design process easier and more efficient for companies. 

“We are a strategic design and innovation agency,” comments Srinivas, Prabal CEO & Chief Designer. “We help startups, as well as enterprises, stay emotionally closer to the users through immersive and sensible design experiences.” 

Prabal’s process begins with discovery. By hosting stakeholder workshops, conducting user research and gathering competitor data, Prabal is able to understand their client’s market and get their user’s “pulse.” Next, Prabal defines the project: by building a design strategy, making a model of the task and information flow, and defining the communication structure, this step in the process enables the Prabal team to streamline their design process to ensure they understand exactly what their client wants, in coordination with creating a unique experience for the end-user. Finally, the Prabal team designs: wireframes, visual design, and click-through mockups pulls the whole project together before the website goes live.  

“The beauty of our process is we follow the element of its adaptability to the context,” the Prabal team says. “We understand your process and seamlessly fit ourselves into it without defeating the primary purpose of our design process.” 

Having designed for top companies like Infosys, Tata-Cornell, and Tetrasoft, it’s no wonder that Prabal has found great success since their inception. Prabal’s proudest moment, Srinivas tells us, is when they created strategy and design for a food company:  

“When a bigwig from the finance domain was impressed with our strategy and design created for a ‘food’ company – this was our proudest moment. He in fact referred us to multiple people afterwards, going out of his way.” 

An empire isn’t made overnight, so Prabal shared their fair share of obstacles along the way – including difficulties during the Covid pandemic.  

“We have had our share of struggles with delayed payments, scope creeps and so on, but the one that shook us completely was when COVID hit us all. A couple of projects that are totally intertwined with the aspect of people meeting in person were completely stalled. We had to adjust our financial projections, resource allocation and of course budgets. Besides that, we had to build our home-grown operations methodology to beat the issues that crept up with working from home. Nevertheless, we weathered the storm and are in a happy space now with a 100% work-from-home style of functioning and newer people joining our journey.” 

For other designers looking to start their own companies, Srinivas says to “Go for it!” 

“Be judicious and cautious with your investment of time in building relationships. Meticulously plan and strategize your progress. The entrepreneurial journey is all about surprises, be prepared with a smile, and focus on your goal while being practical.” 

The Prabal.design website is clean, easy to use, and truly is catered to the user experience. But what we love most about Prabal’s website is that it’s on a .design domain.  

“When I read somewhere about the domain, I felt it perfectly matched what we do and think. “How thoughtful of someone to think about such a domain,” was the first thing that came to my mind. It was kind of a pleasant surprise. Thus, it was an easy and logically sensible decision to go with .design.” 

Interested in learning more about Prabal? Check out their social channels below! 

Website LinkedIn Twitter Instagram Facebook 

How Often Should You Rebrand?

Rebranding is a natural part of business evolution. Knowing when to rebrand is less clear. Experts say it’s all about timing and reading the signs for when the time is right for a brand refresh.   

In 2010, global fast-fashion retailer the Gap launched a brand redesign in response to declining sales and a plummeting stock price. The rebrand came without any warning and consisted of little more than a new logo. The backlash was severe. Thousands took to social media to mock the change, and within a week the Gap had reinstated their prior, 40-year-old logo. The blunder is among the shortest-lived rebranding efforts and is estimated to have cost the company $100 million.  

A company’s brand is much more than its name or logo. It is a message about identity and value. It influences action. Geoff Wasserman, CEO of The Brand Leader, writes that a brand is the “promises made between a person or organization and its market(s).” Those markets naturally include customers, but it also factors in vendors, employees, media channels and more. Effective branding helps move people closer to becoming a user of or contributor to a brand. It also can invoke a strong emotional reaction and foster brand loyalty.   

Rebranding is a natural part of business evolution – even for companies with iconic recognition. Apple, for example, has rebranded three times since its founding and Pepsi has made changes eleven times. Knowing when to rebrand is less clear.   

There are no standards or rules for how often a company should rebrand. The timing and frequency will vary depending on industry, existing competition, and how well a brand is already established. That said, branding experts state that most companies will undergo at least a refresh every seven to ten years. But it must be consistent across packaging, signage, social media, multi-channel advertising, and, of course, the company website.  

Regular brand audits and reliable feedback from key stakeholders can help companies know when it might be time for a rebrand. There are a few signs:   

To attract new customers and contributors  

A good brand will clearly let consumers and contributors (vendors, employees, etc.,) know exactly the sort of company with whom they are dealing. And more than ever, people want their work and spending to align with their values. Additionally, a clear brand message can help a company differentiate itself from its competitors to attract new customers and talent.    

The existing brand image is wrong – or negative.   

Overcoming an image problem can include simply refreshing an outdated look to a complete name change and reputation management campaign — particularly after a scandal or bad press. For example, in 2015 Volkswagen underwent a major rebranding effort after the “Dieselgate” scandal, which involved the manipulation of emissions tests. The new branding emphasized transparency and honesty, which helped restore trust in the brand.   

Take note, however: no rebranding effort will overcome a failure to address and correct real operational/product/service issues. Fix the problems first and let the rebranding effort communicate a new and improved company.   

New ownership or management  

Mergers, acquisitions, and even just new management can all drastically change a business such that it necessitates rebranding. 

A business model, offerings, or strategy has evolved.   

Businesses change. The iconic cookware company Pyrex, for example, originally produced glass for railroad lanterns. Product lines grow, services become more specialized and niche. Companies expand to new markets or pivot altogether. These changes and others can be communicated through rebranding efforts or even through the creation of sub brands that are either clearly linked to an established brand or that merit branding of their own.   

Wasserman suggests that branding is best considered the “process of rediscovering a core, authentic personality.” Performing regular brand audits and soliciting feedback from key stakeholders (i.e., customers, employees, etc.) helps companies know whether their image and message still reflects who they are, what they do, and who they serve. If the image or message is at all out of sync, it may be time for rebranding.  

Learn something from The Gap though: make sure the change has substance and purpose — and give your existing customers and contributors a heads up.  

.design Success: Mimo.design

Greeted with an explosion of color when entering their website, creating cool stuff is what Mimo.design does. Based out of Canada, this marketing and design firm has a strong expertise in branding (including corporate identity, product packaging, website and app design, and marketing materials), content creation, and digital marketing.  

Mimo’s mission? To help clients create strong brands and products that are creative, engaging, and fun. 

Having worked with high-exposure brands like Walmart, Volkswagen, and Coca-Cola, it comes as no surprise that Mimo has been in business for over 15 years. Their attention to detail, quality, and craft brings a bold and unique offering to their clients, which keeps them coming back for more.  

“One of the hardest parts of starting a creative business is building new and consistent relationships with clients,” said Michael Kirlew, owner and founder of Mimo. “From getting your first customer, to keeping them coming back, is something that takes time. Our key to success has been quality. Both in the service we provide and the work we produce, quality is always at the top of the list. It impresses your clients. It keeps them coming back. And more importantly, it generates organics referrals. As you grow your business, you start to create a reputation, and that reputation is what starts a snowball effect of new business.” 

As the saying goes, what doesn’t kill you makes you stronger, and Mimo.design has experienced those growing pains alongside the ebbs and flows of global economic struggles throughout the course of their business.  

“After operating our business for almost 15 years, the most challenging part in our journey has been the most recent Covid Pandemic. We initially saw a huge drop-off in business as most of our clients pressed paused on their own companies.  

“As doors began to open back up and companies started to re-engage with the world, we questioned if our business would ever go back to the heights of success we achieved prior. Will our clients still be around? If so, would they continue to see value in what we do? Do we have to start all over again and rebuild a new client base? Those questions were constantly in our minds.  

“But believing in the quality of work we produce and the reputation we have created, we did see our clients come back. And surprisingly, they also brought their friends. Knowing that our clients continued to return and even referred other companies to do so as well, showed just how valuable we were and validated to us that “yeah, we’ve got this”.” 

Having run such a successful design company for so long, we had to know Mimo’s secret. Their advice? Don’t skimp on quality.  

“People pay for quality. Don’t undervalue what you do, but don’t overvalue it either. Find that balance and always produce the best work you can. Your talent will attract clients. The relationships you build will keep them.” 

Our fascination with Mimo.design’s website starts before you even enter the page; with their long-term success and high-exposure clients, what attracts individuals to go to their website to begin with starts with their unique domain name. So we had to know – why .design?  

 “.COM domains are hard to come by these days and usually the only want to get one is to make some long elaborate domain name. Most companies are starting to use different domains which are more personable, and also explain your business – that’s one of the best reasons we transitioned over to a .design domain. Ditch the long complicated .coms and go for a more purpose-driven domain like .design. 

“MiMo.design is a domain we love. It represents everything we are. It’s purposeful, creative, simple, and easy to understand. Choosing to use .design rather than more traditional methods makes us standout, hints at our ability to creatively think outside the box, and shows a bit of fun while we’re at. I wouldn’t change it for anything else!” 

.design Success: BeccaSmith.design

A jack-of-all-industries, master of design: Becca Smith showcases her talent on her personal portfolio and freelance design website, Becca Smith Design Co (BeccaSmith.design). With experience working in politics, fashion, non-profits, and more, Becca Smith brings a fresh breath of talent to her website with a unique layout and extraordinary use cases.  

“My mission is to create strong and immersive brand experiences for new companies and their clients alike,” says Becca. “I love to look at design as an opportunity to build another world and explore what that means for each unique client of mine.” 

Alongside showcasing her work, Becca uses her website to gain more business opportunities by offering branding packages. By evaluating a client’s challenges, growth goals, community, and unique solutions, Becca will cultivate a complete brand package with guidelines, launch plan for social and advertising, and ongoing consulting which can include marketing insights and even help naming the brand!  

“My proudest moment? I made a client cry during a concept presentation (Tears of joy, of course)! It was such a great full-circle moment where they were able to see their idea come to life and represented in a way that was beyond their expectations. In that moment I immediately knew I was off to a great start.” 

Becca brands herself as not just a graphic and brand designer, but also a digital illustrator, consultant, and “great dinner guest.” Based out of Chicago, she’s currently focusing on brand design and packaging, and loves to look at design as an opportunity to explore what it means to create a world through design. 

With her wide experience in multiple markets, you’d think that Becca has it made in the design industry. She’s not without her struggles, however. Becca tells us that one of the largest obstacles in her world is being taken seriously as a business owner.  

“One of the biggest struggles of being a one woman business is knowing how to represent yourself so others take you seriously and respect your work. This means networking, choosing the right projects (and sometimes saying no), figuring out your rate, and so much more! It’s tough, but fun to explore!” 

For designers looking to get their start at becoming a full-time freelance design, Becca says to intuition is the key to success:  

“Follow your instincts and advocate for your work! Clients will occasionally forget that *you’re* the expert in design, just as they are with their product, and want to have a bigger input in how something looks than they should. Stick to your guns and come with research on why you believe something will work and push it.” 

With such a stunning website and clear success track record, we had to know why Becca chose a dot-design domain for her website.  

“My name is pretty common; I love that the .design tells you more about me and what you’re about to experience. It’s unique, like my work and take on design, and also feels futuristic and modern! In my line of work, it’s important to stay on top of trends, and this definitely feels like the direction in which the internet is moving!” 

“For others looking to set up their website, join the dot-design club! It’s a fun community and feels forward thinking. It gives your portfolio or website a bit of an edge and a unique quality, especially when there’s more options than ever on the web. Plus – it’s more memorable!”