Indeed is a leading website for job listings and recruiting. Their site at Indeed.design is an enlightening, comprehensive, and approachable overview of the entire brand’s design ethos.

Every design element, from Indeed’s logo, to the brand’s colors, shapes, typography, and voice, is explained and explored on its own page. Beyond technical explanations of how the design team created these bespoke design elements, each page also explains the psychology behind every decision.

For example, the custom typeface Indeed Sans was designed to embody the brand’s voice, with generous proportions and a mix of sharp and soft elements. The site even highlights the notable characters that most clearly express the typeface’s personality: the curves of the lowercase a’s and e’s express optimism, and the strokes of the b’s, d’s, and g’s lend a human, calligraphic feel.