Benderski Design: Shaping the Design Landscape in Uruguay and Beyond
When it comes to the world of design, Benderski Design is a name that resonates with creativity, cultural heritage, and innovation. Based in Uruguay but with a global reach, this design studio is on a mission to leave a lasting mark on the design world, with its impact felt from Montevideo to Manhattan. Benderski Design is more than just a studio; it’s a testament to the enduring power of good design and its intricate relationship with culture.
Benderski Design’s founder and creative force behind the studio, Amijai, shares insights into their journey, the obstacles they’ve overcome, their proudest achievements, and valuable advice for fellow designers.
Here’s a glimpse into the world of Benderski Design, a design studio that’s making waves in the industry:
Merging Creativity, Culture, and Innovation
“The mission of Benderski Design is to merge creativity, cultural heritage, and innovation in shaping the design landscape,” says Amijai. “We seek to maintain a keen eye for detail and an innovative approach, aiming to produce results that are intellectually elegant and visually powerful.”
This mission statement encapsulates the heart and soul of Benderski Design; each project they undertake is a testament to their commitment to these principles. Their mission truly is a testament to the work they create – with their work displayed at the University of Warsaw, George Brown College in Toronto, and Rochester Institute of Technology in New York, Benderski not only inspires other designers, but leaves a lasting mark on the community.
Biggest Obstacle: Overcoming Oneself
For Benderski Design, the biggest challenge is a personal one.
“The hardest challenge will always be to overcome myself. For this, we continually ask ourselves whether we want to be what we imagine for us, whether we want to be a better designer studio than we were the day before, and whether we want to lead the design community.”
Additionally, they’ve had to navigate the delicate balance between being a designer and a businessman. However, convincing clients that design is an investment is a challenge they’ve successfully tackled – as seen by their online portfolio. Similarly, Benderski wants to share their working method with the world by starting a design academy. As Benderski states on their website, “To design you don’t need to know how to draw, you need to understand how to materialize an idea.”
Company Pride: From Human Rights to Football Passion
Benderski Design takes immense pride in two significant projects. The first is an ongoing exhibition of social posters addressing Human Rights issues.
“I started this exhibition with the goal of demonstrating how graphic design can be used as a tool to promote tolerance,” says Amijai. This exhibition has reached cities around the world, promoting a message of tolerance and understanding.
The second source of pride is the identity and way-finding system developed for the stadium of Club Atlético Peñarol, the oldest and largest football team in Uruguay.
“Working with Fabian and Santiago Bicco over more than nine months, I felt an immense responsibility for this project. As a fan of Peñarol, this wasn’t just a job for me—it was a personal passion.”
Company Advice: Lessons from Experience
Benderski Design’s founder shares valuable advice for fellow designers:
- Embrace the Process: “It’s important to remember that there are different processes of design, and they can all be valuable in their own ways.”
- Value the Work: “Letting the client know that design is an investment is crucial.”
- Accept Disappointments: “There will be disappointments and hardships. But I learned from these experiences and it led to one of the most rewarding projects I could have imagined.”
- Always Be Curious: “The best way to be ready for the future is to have a solid present.”
- Learn From Others: Seeking mentors and learning from design luminaries is invaluable.
.design: A Domain That Speaks Your Language
Benderski Design recommends the use of a .design domain for fellow designers.
“If you’re in the design industry, a .design domain immediately communicates what you do. It’s straightforward and clear, which is especially beneficial if you’re trying to reach clients who may not know your brand yet.”
The .design domain signifies professionalism, specialization, and commitment to the field. Even more so, it’s available: with millions of websites online, it can be hard to find the exact URL you want. By using a .design, not only is the URL you want probably available, it can shorten your domain name by moving design to the end of the URL – so you can tell your audience exactly who you are and what you do.
“The .design domain is highly relevant to what Benderski Design does. It instantly communicates the nature of our work – design. When potential clients see our URL, they immediately understand what our business is about. This domain signifies professionalism and authority in the design industry.”
Benderski Design is not just a design studio; it’s a testament to the power of creativity, culture, and innovation. Their work and insights serve as an inspiration for the design community, and the .design domain is the perfect representation of their commitment to the world of design. To learn more about their work and ethos, visit Benderski.design.
