A jack-of-all-industries, master of design: Becca Smith showcases her talent on her personal portfolio and freelance design website, Becca Smith Design Co (BeccaSmith.design). With experience working in politics, fashion, non-profits, and more, Becca Smith brings a fresh breath of talent to her website with a unique layout and extraordinary use cases.
“My mission is to create strong and immersive brand experiences for new companies and their clients alike,” says Becca. “I love to look at design as an opportunity to build another world and explore what that means for each unique client of mine.”
Alongside showcasing her work, Becca uses her website to gain more business opportunities by offering branding packages. By evaluating a client’s challenges, growth goals, community, and unique solutions, Becca will cultivate a complete brand package with guidelines, launch plan for social and advertising, and ongoing consulting which can include marketing insights and even help naming the brand!
“My proudest moment? I made a client cry during a concept presentation (Tears of joy, of course)! It was such a great full-circle moment where they were able to see their idea come to life and represented in a way that was beyond their expectations. In that moment I immediately knew I was off to a great start.”
Becca brands herself as not just a graphic and brand designer, but also a digital illustrator, consultant, and “great dinner guest.” Based out of Chicago, she’s currently focusing on brand design and packaging, and loves to look at design as an opportunity to explore what it means to create a world through design.
With her wide experience in multiple markets, you’d think that Becca has it made in the design industry. She’s not without her struggles, however. Becca tells us that one of the largest obstacles in her world is being taken seriously as a business owner.
“One of the biggest struggles of being a one woman business is knowing how to represent yourself so others take you seriously and respect your work. This means networking, choosing the right projects (and sometimes saying no), figuring out your rate, and so much more! It’s tough, but fun to explore!”
For designers looking to get their start at becoming a full-time freelance design, Becca says to intuition is the key to success:
“Follow your instincts and advocate for your work! Clients will occasionally forget that *you’re* the expert in design, just as they are with their product, and want to have a bigger input in how something looks than they should. Stick to your guns and come with research on why you believe something will work and push it.”
With such a stunning website and clear success track record, we had to know why Becca chose a dot-design domain for her website.
“My name is pretty common; I love that the .design tells you more about me and what you’re about to experience. It’s unique, like my work and take on design, and also feels futuristic and modern! In my line of work, it’s important to stay on top of trends, and this definitely feels like the direction in which the internet is moving!”
“For others looking to set up their website, join the dot-design club! It’s a fun community and feels forward thinking. It gives your portfolio or website a bit of an edge and a unique quality, especially when there’s more options than ever on the web. Plus – it’s more memorable!”
