January 18, 2022
Written By Liz Achanta

Whether you’re starting a company or making a personal portfolio website, creating a personalized domain name is a powerful tool when building your brand. A domain name is the text that a user will type into their browser window to reach your website, and it’s one of the first digital interactions a consumer will have with your company.

Did you know? According to the U.S. Small Business Administration, the number of small businesses in the U.S. increased 2.5 percent from 2020 to 2021: the competition for consumer attention is hotter than ever, which makes it even more critical for your brand to stick out amongst the rest. Check out these pointers to make the most of your personalized domain name!

What’s in a Name?

It’s no secret that the human attention span is decreasing. And with more businesses competing for market share, owners need to be more creative to grab consumer’s attention. That’s why having a short, unique-to-you domain name is a strategic way to help your customers reach your website faster, and more frequently.

Things to remember when building your personalized domain name:

  • Short, descriptive names are best (e.g. businessname.design, or firstlastname.design)

  • Avoid numbers and hyphens; and choose text that is easy to type

  • Make it memorable: there are millions of registered domain names, so make sure yours stands out

Add Credibility to Your Website

There are a lot of scammers out there, so having a personalized domain name can give peace of mind to you and your customers. A strong and simple domain name can convince customers that they’re at the right place, your site is secure, and that their data will not be misused. With that being said, make sure your domain name is catchy and hard to misspell, or your customers might end up in the wrong place.

Reinforce Your Brand and Your Marketing

Having your or your business’ name in your domain means increasing brand recognition. Make sure you put your domain name on everything that comes from your business: by leaving more impressions on your customer, you will reinforce and strengthen your brand’s digital presence, resulting in more traffic to your website.

Buy Your Domain Name Now – or Someone Else Will

Domain names are limited, and once you buy a domain name it’s yours until you decide to stop paying for it. With the rise of small businesses, there’s a significant chance that someone will have a name similar to yours. If someone researches your business’s name and you don’t own that personalized domain, they’ll be more inclined to go to the other site – and who knows what type of website that could be.

What are you waiting for? Check out our domain name search to see if your domain is available and take that first steps towards building your successful brand!