It is easy to think of design as something purely aesthetic. We are, after all, initially attracted to the way something looks. However, good design is more than just a visual offering. It considers function, it evokes emotions, and ultimately elevates an experience.
Trends in design are largely driven by the public’s general mood at any given time, but are also influenced by world events and new technologies as well as our political, economic, and social climates. As a result, trends can change overnight.
Keeping up with trends is not always easy, but doing so is important to ensure customers are getting the experience they both need and desire. Whether you are designing furniture, clothing–or creating a whole new brand or business website–here are a few trends worth considering in 2023. Let one or more of the below inspire your vision:
Innovative technologies are driving the trend for more interactive design, which will continue to gain momentum. As an example, last October, attendees at the Coperni fashion show watched in awe as model Bella Hadid had a dress spray painted onto her body using a new fabric technology. Prospective home buyers are now able to tour homes remotely using virtual reality headsets. Elsewhere, touch screens, augmented reality, and 3D technologies are providing designers with new avenues to create interactive experiences and products that engage and delight users.
Inclusivity & Personalization
No, those two things are not at odds with each other. Consumers are looking for increased access and broader representation in their products in 2023. How that is accomplished will depend on the sort of product or service you design. It could mean adding more inclusive sizes to a clothing line or having more diverse casting in marketing materials. People want to be able to see themselves using a product.
Personalization can help people feel a product was intended for them. It can be as simple as monogramming clothing to using data and AI technology to curate a shopping or user experience that caters to the unique preferences of each user. Both will likely result in more diverse products that cater to the individual.
Consumers are increasingly discerning about the products they use and brands they support. They are actively seeking to support those whose values align with their own. Transparency is about more than the use of sheer fabric in clothing (though that is trending in 2023 as well). Consumers are looking for brands that are authentic, honest, and transparent in their messaging.
With increasing attention on environmental issues, sustainability continues to be a driving trend in 2023. Consumers and businesses alike are seeking out more eco-friendly and sustainable materials and modes of production. Innovative ways to reuse or repurpose materials are generally well received.
Minimal, streamlined design has been popular for a while and will continue through 2023 as people continue to simplify their lives. Minimal design is simple and uncluttered and focuses primarily on the essential elements with minimal but impactful color elements.
Minimalism can exist in the digital realm as well, from web design down to one’s small business URL. If you’re leading an artistic venture, consider a .design domain to not only simplify and convey your mission, but to also stand out from the crowd.
Deep, Saturated Color
And while we are talking about color, the neutrals that have dominated design in recent years are making way for eye-catching pops of bold color in 2023. Pantone described their color of the year, Viva Magenta, as an “animated” and “electrifying” red that “promotes a joyous and optimistic celebration.” There were lots of poppy reds on the Spring 2023 runways, but the strongest color to come out of that season was a vibrant cobalt blue. At home, the colors hues are leaning warmer (so long pale gray!) and deeply saturated to invoke comfort and anchor a space.
Continually Use Design to Reinvent Yourself
The design landscape is continually evolving, and new trends and technologies are emerging all the time. By keeping up to date with the latest trends, you can stay ahead of the curve and add experiential value to your customers and audience that will keep them returning for more.